Exacaster

We created a website for Exacaster, a technology company operating in the international market that helps large organisations use data, artificial intelligence and advanced analytics to improve business results.

In this project, we focused heavily on presenting complex technology solutions, creating a clear information structure and showcasing the company's international experience.

About the client

Founded in Lithuania in 2011, Exacaster specialises in data analytics, artificial intelligence and customer value management (Customer Value Management, CVM).

The technologies the company develops help organisations better understand customer behaviour, predict customer needs, reduce churn and automate the delivery of personalised offers.

Over more than a decade, Exacaster has grown into an international technology partner whose solutions are used in 16 countries. The company's specialists work with organisations in telecommunications, finance, retail, energy and other sectors.

Exacaster's activities include developing its own technology platforms as well as consulting, data infrastructure solutions and their maintenance. The company's accumulated experience and the results of completed projects are strong arguments when forming partnerships with large international organisations.

Project brief

Exacaster's services and products are technically complex, and their purchasing decisions often involve specialists with different competencies: from marketing and customer experience leaders to data analysts and IT teams.

Each audience needs different information. Some want to know how technology can help increase revenue or retain customers, while others need to understand how the platforms work, their integration options and the technical architecture.

It was therefore important for the website to combine a detailed presentation of the technologies with a clear explanation of their business value. Potential clients must be able to explore the different solutions, understand how they can be applied and assess the real results of completed projects.

It was equally important to reflect Exacaster's international experience, competencies and reliability, which representatives of large organisations expect when choosing a technology partner.

Work completed

We designed a comprehensive website structure

Exacaster's activities cover various products, technologies and services, so one of the key tasks was to let visitors easily find the information relevant to them.

We organised the website content into the areas of products, solutions, completed projects, knowledge and company presentation.

This structure makes it possible to present technology platforms and their functionality, solutions for different business challenges and the accumulated expert experience separately.

We prepared a structure for presenting technology products

For individual Exacaster products, we created detailed presentation pages that describe their capabilities, features, use cases and technical information.

We made sure visitors can understand not only how a product works, but also which specific business problems it helps solve.

In the product presentations, we included space for feature illustrations, technology diagrams, usage examples and the option to request a demo.

We highlighted the results of completed projects

In the technology sector, it is especially important for potential clients to see the practical application of solutions and the results achieved.

That is why we gave a prominent place on the website to client success stories, which present the business challenges addressed, the technologies used and their impact on clients' operations.

For example, one project presents a personalised offer solution created for a telecommunications company that helped achieve a 183% return on investment.

Such examples help visitors assess Exacaster's competencies based on concrete business results.

We created a custom website design

When creating the design, we took into account the audience of an international technology company, its wide range of services and the need to present complex information.

We paid close attention to content hierarchy, a clear separation of products and services, data visualisations and illustrations of technology solutions.

We adapted the design to different types of content: from short solution overviews to detailed product pages, technical diagrams and client success stories.

We created a space for expert knowledge and research

Exacaster regularly shares insights on data analytics, artificial intelligence and customer value management, and produces research and practical guides.

On the website, we set up dedicated sections for publishing articles, research, client success stories and other expert materials.

This allows the company to consistently present its accumulated knowledge, relevant market trends and project experience to an international audience.

Result

The new website allows Exacaster to present, in one place, a wide range of technology products and services, its international experience and the specific results achieved for clients.

Separate pages for products, solutions and expert content allow specialists from different fields to explore the topics that interest them in more depth, while client success stories help assess the practical benefits of the technologies.

The website structure is also designed for further content expansion as new products, research and completed projects are presented.