ODA klinika

In this project, we combined the presentation of the clinic's services, the specialists' expertise, client results, treatment booking and the sale of professional cosmetics.

About the client

Based in Vilnius, „ODA klinika“ specialises in aesthetic cosmetology and facial and body skin care. The clinic's team has more than 10 years of professional experience and has performed more than 10,000 treatments.

The clinic offers facial and body treatments, device-based cosmetology treatments, massages, long-term hair removal and other skin care services. Great attention is paid to an individual assessment of skin condition and to a treatment and daily care plan tailored to each client.

The clinic is led by Irena Jokšienė, the creator of the Lithuanian professional cosmetics brand „ODA“, who has many years of experience in biology, medical laboratory diagnostics and cosmetology. The clinic uses „ODA“ cosmetic products developed and manufactured in Lithuania, which clients can also buy for daily skin care at home.

Project brief

When choosing a cosmetology clinic, people care about much more than a list of treatments or their prices. They want to understand which treatment could help with their skin concerns, who will perform it, what results to expect and whether the chosen clinic can be trusted.

That is why it was important for the new website to present the clinic's expertise, its specialists and the results they have achieved. It also needed to help visitors get to know the treatments more easily, find answers to the most common questions and book a visit.

Another important part of the project was the online store. It needed to present the range of professional cosmetics conveniently, help clients choose products according to their skin needs, and make it possible to buy both cosmetic products and the clinic's gift vouchers.

Work completed

We designed the website structure around client needs

We divided the clinic's services into main treatment categories so that visitors could easily explore the different skin care options.

We paid particular attention to the questions people may have before their first visit. We supplemented the treatment presentations with information about their purpose, and added frequently asked questions sections to the website.

We placed booking through the „SalonRadar“ platform used by the clinic in the most important places on the website, so that clients who have made up their minds can easily choose a treatment, a specialist and a visit time.

We highlighted the specialists' experience and expertise

In cosmetology services, trust is often determined by the specific person to whom the client entrusts their skin care.

That is why we created a dedicated specialists section, where visitors can get to know team members, their education, professional experience and specialisation.

We created an individual page for each specialist, presenting their expertise and areas of work in more detail. This way, prospective clients can learn more about their chosen specialist before booking a treatment.

We created a client results gallery

One of the most important proofs of „ODA klinika“'s expertise is the real changes in clients' skin after treatments.

We created a dedicated results gallery featuring before-and-after photos and individual client stories.

Each presentation shows the initial skin condition, the treatments performed, the cosmetic products used at home and the result achieved.

This information helps prospective clients better understand how the clinic works and see practical examples of skin care.

We built an online cosmetics store

In the online store, we presented professional skin care products, sets and gift vouchers.

To make choosing easier for shoppers, we organised products not only by product type but also by skin needs. For example, visitors can look for products for sensitive, dehydrated, mature or acne-prone skin.

Product pages provide information about product features, ingredients and usage. Related products that can complement a daily skin care routine are also displayed.

In the store, we implemented a standard purchase journey from choosing a product to placing an order.

We implemented online gift voucher purchases

We created a dedicated way to purchase the clinic's gift vouchers in the online store.

Buyers can choose from preset voucher values or enter the amount they want. The voucher terms of use are also provided, so that before buying, people know which treatments it can be used for and how long it is valid.

We created a custom website design

When designing the website, we took into account the character of the „ODA“ brand, the clinic's environment and the specifics of aesthetic cosmetology services.

We focused on the clinic's photography, specialist presentations, treatment information and real client results. We brought these different content parts together into a cohesive website where the clinic's services and the online store complement each other.

Result

We created a website where „ODA klinika“ can present its services, specialists' expertise and client results in detail, while visitors can learn about the treatments and book a visit.

The integrated online store makes it possible to buy professional cosmetics and gift vouchers on the same website.

The website brings together two important areas of the clinic's activity: cosmetology services and product sales, while maintaining a consistent presentation of the „ODA“ brand.